For those who have been following my blog, you know that Gramm has been making a lot of noise these past couple of months. The release of ReDash was received well and has been successful thus far. I had the opportunity to interview Gramm and converse about himself as an individual and as an artist, along with the album, which I previously reviewed (ReDash) and what he desired his fans, both old and new, to take away from the project. I recommend checking out the interview to get a closer look at Gramm (Authentic Truth). Now, Gramm has dropped an official music video for the single The Return Of from the ReDash mixtape. When I watched the MV, this verse came to mind:
Romans 8:19 (NIV)
For the creation waits in eager expectation for the children of God to be revealed.
I will explain the connection later on as we delve into the video.
It is set at Scorpion Gulch in South Phoenix, practically the Arizona desert. It’s a very simple set and yet it speaks volumes along with Gramm’s song.
Like my previous MV review, I want to analyze this video in three categories: Cinematography, Lyrical Content, and Overall Presentation.
Always Timeless Production are the hands behind the production of this video, with Young Rell being the director. As stated before, I can appreciate the setting as a desert, a place where it appears there’s no life, only destitution and yet in the midst of it, there’s a throne, which is shown strategically in the center of almost every shot. In the behind the scene’s video, Gramm explains how the throne is symbolic and its placement is a reflection in his own life. There’s also a crown and what appears to be Gramm’s coronation. The symbolism behind the video reflects that out of what appears to be nothing, an heir has returned to their rightful place. Cinematography was a 5 out of 5 in reflecting so much symbolism from the set in the desert to a throne as the center focus and the crown itself.
The lyrics of this song reflect Gramm’s return to music and allow us into his mind and how he feels not only about his return to music but also the reaction of others base on his return. I referenced Rom 8:19 earlier as coming to mind with this concept. I say that because I feel the theme of The Return Of has two sides to the story. The coronation of Gramm and the throne he sits on in this video shows as both his return, not only to music and the industry, but I can’t help but believe that it’s his return to his rightful place in the faith. The scripture talks about the earth and creation awaiting the children of God to take their place and return to their position of authority and dominion. With the hiatus, Gramm has shown that despite the naysayers, he’s back and with full force. The second theme is the return of Christ. The throne being in the center of Gramm’s life and the video alludes to the fact that Christ’s return is eminent, that He is seated on the throne and will return to claim His rule and gather His joint-heirs. The lyrical contents are exceptional which makes this song perfect as the debut music video. I give it a 5 out of 5 for lyrical content.
The presentation was excellently executed. The Return Of was the best song to debut as an MV from the mixtape. Gramm announcing his return in such a visual manner was both a keen and notable move. We can all learn from Gramm and apply his mindset behind this MV to our own lives. Despite taking what seems to be a needed hiatus and whatever negativity may have occurred, Gramm has been steady proving that he’s back and back with full force, taking his rightful place as an heir. So I would rate this video 5 out of 5 because Gramm and Always Timeless Production created a visual motivation that no matter the situation or circumstance, we too can return to our rightful place.